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商品編號： 9-603-096 出版日期： 2003/04/22 作者姓名： Frei, Frances X.;Hajim, Corey;Hemphell, Christian 商品類別： Service management 商品規格： 30p 再版日期： 2005/09/08 地域： United States 產業： Travel services;Arts, entertainment & sports 個案年度： 2003 - 2003
商品敘述：
Taught in the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.
涵蓋領域：
Net profit;Profitability;International operations;Customer satisfaction;Market positioning;Strategic positioning;Multibranding
相關資料：
Case Teaching Note, (5-606-109), 18p, by Frances X. Frei
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